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  • Why SEO is Must

    SEO Is Not A Cost But An Investment
    SEO Turns The Spotlight On Your Sales
    SEO Is A Crucial Part Of Your Marketing
    SEO Impacts The Research/Buying Cycle
    SEO Pricing Is Variable
    SEO Is Never Too Costly
    SEO Isn’t Icing On The Cake – It’s An Important Ingredient
    SEO Is More Than Just SEO-Friendly CMS
    SEO Can Multiply Your Impact
    SEO Keeps You From Missing Out On Free Advertising
    SEO Leverages Social Sharing
    SEO Will Help People Find Your Website
    SEO Goes To The Heart Of Your Business
    SEO Builds Trust & Credibility
    SEO Makes You Ubiquitous
    SEO Helps Build Your Brand
    SEO Is A Long-Term Strategy
    SEO Drives Offline Sales
    SEO Attracts Relevant Traffic With High Conversion Potential
    SEO Is Measurable Marketing
    Your SEO Consultant Is A ‘Secret Weapon
    SEO Is Cost Effective
    SEO Can Be Outsourced To Run Hands-Free
    SEO Can Be Made To Work For You
    SEO Can Convince Even Skeptics
    SEO Provides Endless Opportunity
    SEO Beats Paid Traffic
    SEO Is Rooted In User Intent
    SEO Helps You Capitalize On Weak Competition

  • What is Digital Marketing

    Website Marketing
    A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

    Pay-Per-Click (PPC) Advertising
    PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

    Content Marketing
    The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.

    Email Marketing
    Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

    Social Media Marketing
    The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

    Affiliate Marketing
    Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

    Video Marketing
    YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

    SMS Messaging
    Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

    Digital Marketing Challenges
    Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they’re used by receivers, and how to use these channels to effectively market their products or services. In addition, it’s becoming more difficult to capture receivers’ attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.

    The challenge of capturing and using data effectively highlights that digital marketing requires an approach to marketing based on a deep understanding of consumer behavior. For example, it may require a company to analyze new forms of consumer behavior, such as using website heatmaps to learn more about the customer journey.

  • What is SEO

    SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

    • Jomer and his team have provided us with a comprehensive, fast and well planned digital marketing strategy that has yielded great results in terms of content, SEO, Social Media. His…
      SALINDAS BALA – CEO – Techtask
    • The team has made a huge difference to our business with his good work and knowledge of SEO and business to business marketing techniques. Our search engine rankings are better…
      Asha Nair – Marketing Manager – Task Marketing
    Latest News in SEO
    July 15, 2020
    Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine…
    July 15, 2020
    The goal of content marketing is to reach potential customers through the use of content. Content is usually published on…
    July 15, 2020
    We analyze, review, and improve websites, search engine performance, and incoming links in order to provide expert advice, guidance, actionable…
    Pay Per Click

    We manage highly optimized advertisement in FB, Instagram, Google or LinkedIn to give you the perfect ROI. We have generated countless leads for our clients through paid ads with the highest CTR.